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A Beginner’s Guide to Success in Direct Media Campaigns!

Buying media directly from a publisher is an expensive undertaking. Unlike a display campaign in Google Adwords, there is usually a minimum amount of spend required for a campaign, which can be quite costly. In addition, most publishers run their campaigns on a CPM basis, where you pay per impression…

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Of Leicester City, Fat Tails and Whales

Most people have heard some version of the 80/20 rule in ecommerce, namely that 80 percent of your revenue comes from 20% of your clients. Whether this is true or an oversimplification, the idea that some customers are more valuable than others is indisputable. The question is how can you…

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The Complete Guide to Running a Facebook App Install Campaign

Congratulations on your new app! Unfortunately, your app will only have a substantial impact, make you money or impress potential investors if it accumulates a significant amount of installs. Luckily, getting started on a Facebook app install campaign isn’t as daunting as you might think. Just follow this comprehensive guide:…

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The Secret for eCommerce Success Revealed: Customer Retention

In the world of digital marketing for eCommerce, we work tirelessly to strategize and align our marketing efforts amongst different channels, in order to funnel the user along the purchasing journey, all the way to a final purchase. Successful eCommerce sales funnels are usually long and typically look like one…

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Understanding Conversion Optimization in an eCommerce World

In the eCommerce world, conversion is a key element that can often be the difference between failure and success. Each eCommerce business has different goals that are meant to be completed by different types of visitors, so the “best practices” for conversion optimization are limited in their effectiveness. However, if you…

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A 3-Step Guide for Successful Blogger Outreach

Blogs are a force to be reckoned with and have shown remarkable growth in recent years, surpassing all the other internet applications in the number of users. The operators of the blogs, bloggers, are online-savvy community managers, who get their hands “dirty” in writing, editing, curating, and in all things social…

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10 Magento SEO Rules for Great Results

Magento is one of the world’s leading eCommerce CMS’s today. It is owned by eBay and is used by around 25% of eCommerce websites on the internet. Magento truly is a wonderful system which allows a seller to control every aspect of his business through its admin system. From sales,…

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