Important Update: Google to Delete All Historical Data - Learn how to backup your Universal Analytics Data Before it is Gone!

Google's transition to Analytics 4 (GA4) is entering its final phase with a major announcement: the permanent deletion of all Universal Analytics (UA) accounts and their historical data. This change affects every website.

Key Information

In July of last year, Google stopped processing data into Universal Analytics properties. Now, they are taking the final step by permanently deleting all of the historical data that has accumulated in these accounts. This means that after the deletion, the only analytical data available to your business will be through GA4, which most likely was implemented only in mid to late 2023.

Without this data, you will no longer be able to answer essential questions like:

  • How many visitors did your site have in 2022?
  • What were the conversion rates per traffic channel in 2021?
  • What was the average order value during a specific sale back in 2022?

Additionally, you will lose the ability to perform year-over-year analysis of any metrics from within the same account. Essentially, all historical data will be gone overnight.

The Importance of Historical Data

Historical data plays a crucial role in understanding trends, making informed decisions, and developing effective strategies. Losing this data can have significant impacts on various aspects of your business, including:

  • Performance Analysis: Without historical data, it's challenging to assess how your website's performance has evolved over time. This data is essential for identifying patterns, understanding what strategies worked, and making informed decisions about future actions.
  • Paid Marketing and SEO: Historical data allows you to analyze the success of past marketing campaigns and SEO strategies. By understanding what drove traffic and conversions in the past, you can better optimize your current and future marketing efforts.
  • Customer Insights: Historical data helps in understanding customer behavior and preferences. This information is vital for improving user experience, personalizing content, and assuring the correct product offering.
  • Financial Planning and Targets: Businesses typically rely on historical data for financial forecasting and budgeting. Without this information, it becomes difficult to predict future revenues and allocate resources effectively.

Why Backing Up Data to Excel Is nOt A VIABLE SOLUTION

Attempting to back up data into Excel is not a viable solution due to two main reasons:

  • Time Consumption: To ensure the most accurate data, each report would need to be downloaded per day, which is incredibly time-consuming. Given the vast amount of data that websites typically generate, this process would be impractical and inefficient.
  • Data Presentation: The data must be presented in an easy-to-read manner to be useful for analysis. Raw Excel exports are extremely difficult to interpret and will not provide the granualar insights that are needed to make data-driven decisions.

Organizing the data into a visual dashbaord is the only way to insure that the data is accurate and presented in a meaningful way that one can actually use for quick answers and insights.

The Solution: Data Backup with Dataworks

At Dataworks, we anticipated this change and have developed tools and dashboards designed to make this transition simple and cost-efficient. Our solution involves properly backing up your data into a data warehouse, organizing it, and displaying it via user-friendly dashboards.

Here’s how our solution works:

  • Data Backup: We securely back up all your historical data into a reliable data warehouse. This ensures that your data is safe and can be accessed whenever needed. Most importantly, you will own your data, forever.
  • Data Organization: Our team organizes the backed-up data in a structured manner, making it easy to retrieve and analyze. This organization is crucial for maintaining data integrity and usability.
  • User-Friendly Dashboards: We provide custom dashboards that present your data in a format similar to Google Analytics. These dashboards are designed to be intuitive and easy to use, allowing you to continue analyzing your data without interruption.

Next Steps

We are ready to assist you in safeguarding your valuable data before the July 1, 2024 deadline. To discuss this further and initiate your backup project, please reach out to us. We would be happy to coordinate a short conversation to expand on the details and move forward promptly.

Why Choose Dataworks?

Choosing Dataworks for your data backup needs comes with several advantages:

  • Expertise: Our team has extensive experience in data management and analytics, ensuring that your data is handled with the utmost care and professionalism.
  • Reliability: We use secure and reliable data warehousing solutions to protect your data from loss or corruption.
  • Cost-Efficiency: Our solutions are designed to be cost-effective, providing excellent value for the services offered.
  • Customization: We tailor our services to meet your specific needs, ensuring that you get the most relevant and useful insights from your data

See Our Solution in Action

Check out our Instagram reel that illustrates the solution: Instagram Reel
Don't wait until it's too late. Protect your historical data with Dataworks today!